We Cannot

The Challenge

John St. needed to stand out in a competitive creative industry while attracting both bold clients and top-tier creative professionals.

The Insight

A playful, self-aware tone resonates with creative minds. By blending humor, John St. can highlight its originality while inviting like-minded talent and clients.

The Idea

A witty, minimalist ad series using bold yellow backgrounds, clean typography, and clever messaging. Each ad directly addresses the industry’s clichés while promoting specific job openings—like copywriters and graphic designers—reinforcing John St.’s reputation for creativity and authenticity.