Quicker Picker Upper

The Challenge

Consumers increasingly prioritize eco-friendly products but remain skeptical of corporate sustainability claims. Bounty needed to reinforce its commitment to the environment while maintaining its reputation for superior cleaning power.

The Insight

Simple, clean messaging reflects a brand’s values as much as its products. Highlighting Bounty’s eco-friendly efforts through minimalist design and focused language strengthens trust and resonates with environmentally conscious consumers.

The Idea

A sleek ad campaign featuring minimalist visuals, bold headlines, and consistent branding. Green-highlighted keywords subtly emphasize Bounty’s environmental commitment, reinforcing the brand’s clean and sustainable image. This approach not only communicates Bounty’s eco-friendly values but also mirrors the product’s efficiency and simplicity.