Play It Forward

The Challenge

Parents who once faced financial barriers to sports participation understand the issue, but donation messaging often feels distant and easy to ignore without a clear path to action.

The Insight

Sports exclusion is not abstract. It shows up in everyday places. Seeing what a child does not get to wear or experience makes the issue immediate and personal.

The Idea

Place the absence of opportunity directly in environments where sports culture already exists.
Use emotionally grounded visuals across digital mall placements and non traditional retail executions to highlight exclusion in a simple and honest way.
Each execution leads to a dedicated landing page that makes it easy to learn more and donate, turning awareness into action.