Farm to Feast

The Challenge

Foodland Ontario needed to modernize its identity while staying true to its local food roots. The goal was to shift from a traditional farm-focused look to a fresher, more contemporary appeal.

The Insight

Consumers connect more with the final meal than just the ingredients. Showcasing beautifully plated dishes could create a stronger, more aspirational connection with audiences.

The Idea

The campaign refreshed Foodland Ontario’s identity with a lighter color palette, modern typography, and high-quality imagery of plated meals. Through transit shelters, posters, and magazines, the campaign reinforced a vibrant, lifestyle-driven approach while celebrating the joy of local food.