Cat Eye

The Challenge

Purina ONE needed to capture the attention of cat owners on Instagram and in magazines, emphasizing the health benefits of their cat food while standing out in a crowded pet food market.

The Insight

Cat owners are passionate about their pets' well-being and are drawn to products that promise both health and happiness. A visually appealing, straightforward message that highlights the unique benefits of Purina ONE can resonate deeply with this audience.

The Idea

A sleek, visually-driven ad campaign that combines vibrant imagery of healthy, happy cats with bold, clean typography. The ads will focus on the specific health benefits of Purina ONE, such as improved vision and overall vitality, while maintaining a tone that is both informative and engaging.